Two of my favorite ice creams have always been Breyer's coffee and Breyer's natural vanilla ice cream. Unfortunately, their coffee flavor has recently been changed, and is now bitter (especially the aftertaste).
Maybe they were trying to go for a more realistic coffee flavor (it does taste more like coffee), but they ignored an elementary selling rule...
**If it's been selling good for a long time and there is no reason to think it will stop selling good in the near future, DON'T CHANGE THE PRODUCT (or service).**
I'm not looking for ice cream that tastes like coffee. I hate coffee. Even if I liked coffee, there are plenty of other ice creams that taste like coffee already (some have whole coffee beans in them).
Just because it's called "coffee ice cream" doesn't mean it has to taste like coffee. Leave that to cappuccino ice cream and Starbucks' iced frappuccinos. Give me back my cream and sugar!
(Not buying it again unless the label changes, in which case I'll try it once more. If it's still bad, I'm switching brands.)
Product or Service Mentioned: Breyers Ice Cream.
Reason of review: Bad quality.
Breyers Pros: Old coffee flavor.
Breyers Cons: New coffee flavor.