Boynton Beach, Florida
Not resolved
2 comments

I used to buy Breyers once a week. The coffee ice cream was my favorite.

At one point, the coffee ice cream ingredients had not been tampered with. Now it seems almost ALL of the Breyers flavors are "frozen dairy dessert". Breyers should be ashamed, having touted themselves as "all natural" for years and without ingredients "we couldn't pronounce". Now all of Breyers "frozen dairy desserts" have a weak flavors, a weird texture, and doesn't melt on the tongue.

Please bring back the original and perfect Breyers Ice CREAM! Why mess with the ingredients.

Perfect example of customers are not appreciated and instead company execs look for ways to cut costs to pad their pockets. Big FAIL for Breyers!

Product or Service Mentioned: Breyers Frozen Dairy Dessert.

Reason of review: Bad quality.

Monetary Loss: $3.

Preferred solution: Let the company propose a solution.

Breyers Pros: When it was open quote all natural close quote, Love the old ice cream until they changed the recipes.

Breyers Cons: New coffee flavor, Crappy fake ice cream.

  • Bad Ice Cream
  • Unnatural
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Anonymous
#1168969

The Breyers brand of ice cream used to be owned, and produced by Kraft foods. Under Kraft, Breyers was sold as a higher end, all natural ice cream.

By the 1990's, Breyers had lost market share to Haagen Dazs, and Ben & Jerry's. Hence, Kraft sold the Breyers brand to Unilever. Unilever took the established, Breyers name, and placed it on a product that was cheap to produce, and potentially more profitable. Breyers is now the lowest priced national brand of ice cream, and it sells.

As long as they are meeting sales expectations, Unilever is not going to change a thing.

Anonymous
#1168143

Most store brands are still labeled real Ice Cream and cost less than Breyers, which is garbage. I accidentally left a container of Breyers Frozen Dairy Dessert out on the Kitchen table overnight.

The next morning, the Breyers had warmed up to room temperature, but it had not melted down to a cream, as ice cream does.

Breyers kept its solid shape in the container. This stuff is just scary!